Every woman knows the feeling. That moment around 2 PM when the underwire starts digging into your ribs. The red marks on your shoulders from straps that won't stay put. The constant adjusting, tugging, and discomfort that just becomes... normal.
For our founder, Sarah Mitchell, it wasn't just normal—it was unbearable.
Sarah spent years working in corporate America, wearing the "right" bras because that's what you were supposed to do. Professional. Put-together. Uncomfortable. She tried everything—expensive brands, cheap alternatives, different styles, different sizes. Nothing worked.
But it was a conversation with her mother that changed everything.
Her mom, a breast cancer survivor, had spent years searching for comfortable bras after her mastectomy. The options were limited, expensive, and often just as painful as traditional bras. Sarah watched her mother—the strongest woman she knew—struggle with something as simple as getting dressed in the morning.
"Why does it have to hurt?" her mother asked one day, tears in her eyes. "Why can't someone just make something that feels good?"
That question haunted Sarah.
Sarah became obsessed. She researched fabrics, spoke to designers, and connected with women from all walks of life. She learned something heartbreaking: millions of women were suffering in silence, accepting pain as the price of support.
Women with chronic pain conditions couldn't find relief. New mothers struggling with postpartum bodies had no comfortable options. Athletes needed support but not restriction. Survivors like her mother deserved dignity and comfort.
The fashion industry had failed them all.
Late nights turned into early mornings. Sarah's apartment became a workshop filled with fabric samples, sketches, and prototypes. Her friends became her test group—each one sharing their own stories of discomfort, frustration, and resignation.
"I just want to feel like myself again," one friend confessed during a fitting. "I want to forget I'm even wearing it."
That became the mission.
After two years of development, countless failures, and moments where Sarah almost gave up, she found it. A unique combination of ultra-soft, breathable fabric with a seamless construction that provided lift without wires. Support without pain. Comfort without compromise.
She called it JellyLift™—because it felt like wearing a cloud.
The first batch of samples went to her closest circle. Within days, the messages started flooding in:
"I cried when I put it on. For the first time in years, I wasn't in pain."
"I forgot I was wearing a bra. I actually forgot."
"Can I order ten more?"
Sarah knew she had something special. But more importantly, she knew she had found a way to help women feel comfortable in their own skin again.
VividVista was born from a simple belief: comfort should never be a luxury.
We're not a billion-dollar corporation. We're a small team of women who understand struggle, who've lived through discomfort, and who refuse to accept "that's just how it is" as an answer.
Every JellyLift™ bra we sell represents a promise—a promise that you deserve better. That your comfort matters. That your story matters.
Sarah's mother wears JellyLift™ every day now. She cries less and smiles more. She says it gave her back a piece of normalcy she thought she'd lost forever.
That's why we do this.
VividVista exists to challenge the status quo. We believe that:
This is just the beginning. We're working on expanded sizes, adaptive designs for women with disabilities, and partnerships with organizations that support breast cancer survivors and women's health initiatives.
10% of every purchase goes toward providing comfortable undergarments to women in shelters, hospitals, and recovery centers. Because everyone deserves comfort, regardless of their circumstances.
We're building something bigger than a brand. We're building a movement—one comfortable woman at a time.
To every woman who's shared her story with us, tried our products, and trusted us with her comfort—thank you. You're the reason we keep going.
To Sarah's mother, who asked the question that started it all—this is for you.
To every woman reading this who's still searching for something better—we see you. We hear you. And we're here for you.
Welcome to VividVista. Welcome to comfort without compromise.
Welcome home.
With love and gratitude,
The VividVista Team
Founded 2023 | Women-Owned | Comfort-Obsessed